When we book the air tickets more beforehand, the large amount of discount will offer to us happily. In short, the more advanced you reserve a seat, the more you obtain percent discount.
Hence, if we apply this idea to other business, it may works most prospectively.
Like, I sell musical instrument but would not like to keep the stocks if there is no order. Well, I will develop the website where customers can place their order. If they order a product in advance for 2 weeks. 20% discount is benefit. Less attractive, if they order the same product but time to receive the product is nearer, less discount is offered.
Customers have to pick up their orders at the shop by themselves. In this respect, the business is focusing on local customers, reducing inventory/delivery cost, even less profit margin but worth to experimenting.
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