Normally we see many fruit wagons around the city of Bangkok. Most of them are selling fruits that I think they're not clean and best. That means the opportunity is there.
I would like to promote the brand over this business by stressing quality and cleanliness. And change look of this business by offering some member cards or recycle container for frequent buyers. As such, customers can get the discount percentage and at the same time environment has been preserved by reducing to use plastic containers/bags.
Brand management can also apply to other businesses. Just open your eyes, look around and make little consideration. We'll find opportunity is abundant.
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