Business ThinkTank No.43- Night Deliveries

Night seems less activities, less traffic. And less opportunity to do business? If you think so, it is- however nothing is wasteful in the business world.

UseLuna - Moonlight Deliveries - is a start-up company to offer sending things to customers during night period. What is beneficial? Yes, no traffic jam, well-weather, and romantic.

Day or night. New or old. Black or white.  The difference doesn't matter but when you see the opportunity at one side. Definitely, there is a great big chance at another opposite side waiting you catch the golds.

Good luck and Happy new year 2014.

Business ThinkTank No.42- iQueue

I'm very irritated to restaurants where their customers have to do long queues for many minutes. While waiting, if good management, there will be someone who are responsible to jot down your queue and announce when your turn is there. The time gap is going waste if restaurants don't offer any value, like order food beforehand. And here is our opportunity to solve it.

For popular food restaurants, iQueue app is the right mate to place into their work process. The app can provide many benefits to waiting customers to not get bored and leave before their turn by allowing them to play games or do some activities relating to restaurants' food or brands. Fairer, the longer they wait, the more they gain points and use points to exchange valued-items when reach some amount designated.

Great idea? Need someone initiate and act. Please.

Business ThinkTank No.41- Time-Related Advertisement

Nowadays, Ad agenaycy has many methods to pl with audience. The social marketing/ viral communication is pervasive among all ages. While things mentioned exist digitally, another physical view is also rather more interesting when we borrow the power of time.

Time can deal with Sun and Moon. Both yield lightness and darkness as well as limitation in terms of day and night span. During days, we're hit by sunshine and sky. On another flip, we face moonlight and nightfall. If we consider time's characteristics clearly and have insights on it, we're capable to exhibit advertising media sounding distinctive.

Like in Korea, a company employes sunlight to form a QR code shadow. The crafted object must be touched the light with the right time and angle so as to produce particular shadow according the shape of the object. When the time comes, e.g. about 14.00 PM when the sun is diagonally on heads of us, the QR code appears perfectly. People will scan the code to get discount coupons and keep them into their mobile phones or using immediately.

In Chicago, the ad billboard, among sun dominance, doesn't display anytime. But when the sky goes dark, the picture is attractively revealed to the hangouts within that art frame. 

There are many applications to deal with time-engaging communications however it still depends on how well you pick up contexts to express messages.

Sharp Idea 2

I like collecting the good statements quoted in the books. And the sharp ideas below derive from:
 Source: ราคาคือของจริง, วรากรณ์ สามโกเศศ

Here they are:

Inflation is one form of taxation that can be imposed without legislation: Milton Friedman
We make ourselves rich by making our wants few: Henry David Thoreau
Debt is the worst poverty - M.G. Lichtwer
Happiness is not perfected until it is shared - Jane Porter
Not to know is bad. Not to want to know is worst - African Proverb