When you were a child and read the fantasy book, had you ever imagined that magical objects or fairy-tale character could be touchable. GoldieBlox is the initiator upon this thought.
The company provides a book that instructs girls many ways in constructing toys. This toy is designed to promote favor in engineering to girls. Together with a book, toy can encourage girls to play it with fun and passion to pursue engineering-education path. Of course, the book is not a normal one. It's written as a story telling about a girl who loves invent things. In this way, girls can enjoy reading and playing as well as ingraining their engineering-oriented mindset.
So, I believe we can copy and develop this excellent concept from this case to other areas. We may offer painting kit to let children draw high-profiled artist paintings in correspondence of storytelling in the book. To wrap it shortly, build passion, let it drive action. ;)
