Innovation can derive from combination. Good design can derive from removal of things that's not necessary. This is the device that good innovation and good design meet. Tinitell.
Tinitell is a watch equipped with the phone function for kids. Tinitell will link to their parent's phone to connect them together seamlessly. Parents can track their kids because the device is composed of GPS equipment. Design attracts kids to wear it. It seems they are playing toys and willing to wear it as a cool gadget.
This is not new thing but it's a new way to present the concept to the individual target group. It's answered by Family. Success.
http://www.tinitell.com/
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