At London subway, you can donate your tiny amount of money left in the subway card by touching the device attached on the subway. I may call it 'Micro Donation'. The money of cents can be donated to the box and people might not think lots and perceive it's very small things to give that.
If this concept applies to Thailand, I'll make a device that can deduct the last digit of Rabbit cards and put that amount to the charitable association. Or we join with companies that have their own deposit cards like Starbucks, mPay, TrueMoney.
Micro donation is the area we should consider. Think small doesn't mean Small Money :)
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