Nowadays, Ad agenaycy has many methods to pl with audience. The social marketing/ viral communication is pervasive among all ages. While things mentioned exist digitally, another physical view is also rather more interesting when we borrow the power of time.
Time can deal with Sun and Moon. Both yield lightness and darkness as well as limitation in terms of day and night span. During days, we're hit by sunshine and sky. On another flip, we face moonlight and nightfall. If we consider time's characteristics clearly and have insights on it, we're capable to exhibit advertising media sounding distinctive.
Like in Korea, a company employes sunlight to form a QR code shadow. The crafted object must be touched the light with the right time and angle so as to produce particular shadow according the shape of the object. When the time comes, e.g. about 14.00 PM when the sun is diagonally on heads of us, the QR code appears perfectly. People will scan the code to get discount coupons and keep them into their mobile phones or using immediately.
In Chicago, the ad billboard, among sun dominance, doesn't display anytime. But when the sky goes dark, the picture is attractively revealed to the hangouts within that art frame.
There are many applications to deal with time-engaging communications however it still depends on how well you pick up contexts to express messages.
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