Business ThinkTank No.21- Story Objects

One thing is not precious for someone but invaluable to another. Why? Behind the reason, such object has a story to the owner.

For instance, if I say when I wore the red ring I would pursue my objective till achieved. Then say, if I send the same ring to those who are willing to accept this obligation like me. This ring increases its meaning.

So, just create the story or reasons of having a particular item, the price could be incalculable.
Who knows, my pencil may be sold at the price of 1,000 baht. ;)

Business ThinkTank No.7- Experienced Shops

When someone are demonstrating of playing or using something, we are likely to consent to do like that. This basic observation is leading me to open the shop that invites the professionals who is involved in the business. For instance, if operate the musical business, I may dedicate some spaces to the musicians to compose their melody which aims at attracting audience. Then audience might will become musician and finally buy some products to practice at their home. This practical experienced store is easily to generate the desirability of customers even though they may not have such strong aspiration to do it.